Hey, I’m Lili!



I’m a strategic, creative digital marketing professional with 13+ years of content creation and video editing experience and hands-on experience building content-driven social strategies.

Most recently, I led Instagram content strategy for Lagoon Sleep, managing everything from planning and execution to performance analysis. I used data and audience insights to refine content, increase engagement, and support brand growth.

I hold a Bachelor’s degree in Strategic Communication (Advertising & Public Relations) and have worked on integrated digital campaigns, consumer research, media planning, and audience strategy for brands modeled after Stanley and Lagoon Sleep.

I’m a collaborative, adaptable team player who blends creativity with data to build content that connects and performs — and I’m excited to bring that energy to my next role.