Thought Process

Emma Chamberlain is one of today’s most influential fashion figures, blending her internet-born celebrity status with a reputation for authentic, trend-setting style. She’s known for her love of thrifting and vintage fashion, which already aligns perfectly with Goodwill’s mission. This resonates strongly with Gen Z, a generation passionate about individuality, sustainability, and environmental responsibility.

When you connect:

- Influencer credibility (Emma’s cultural relevance)

- Fashion & thrifting (her signature aesthetic)

- Gen Z values (sustainability + self-expression)

…you get a natural partnership: Goodwill x Emma Chamberlain.